Geneva Nation Institue

TOURISM AND
HOSPITALITY
MANAGEMENT

A1

TOURISM AND
HOSPITALITY
MANAGEMENT

Program Overview

Award : MBA in Tourism and Hospitality Management

The Master of Business Administration (MBA) in Tourism and Hospitality
Management is an advanced program designed for professionals seeking to lead
and innovate within the dynamic global tourism and hospitality sectors.

Total Credit Hours: 60 or 90 ECTS

Program Duration: 1 years (2 Semester) or 18 months (3 semesters)

Mode of learning: On campus/Online/Blended

Course Overview

The Master of Business Administration (MBA) in Tourism and Hospitality Management is an advanced program designed for professionals seeking to lead
and innovate within the dynamic global tourism and hospitality sectors. This program integrates core business administration principles with specialized knowledge of the tourism and hospitality industry, preparing graduates for strategic leadership roles. Students will develop a strong foundation in management, finance, marketing, and operations, while gaining deep insights into sector-specific challenges such as digital transformation, sustainable practices, global market trends, and customer experience management. The curriculum is crafted to foster critical thinking, problem-solving, and leadership skills essential for success in this rapidly evolving industry.

Learning objectives

Upon successful completion of the MBA in Tourism and Hospitality Management, graduates will be able to:

  • Formulate and implement strategic plans for tourism and hospitality
    organizations, considering global trends and competitive landscapes.
  • Analyze complex financial data and make informed decisions to optimize
    revenue and profitability within the sector.
  • Develop effective marketing and branding strategies tailored to diverse
    tourism and hospitality markets.
  • Lead and manage diverse teams in hospitality and tourism environments,
    fostering a culture of excellence and guest satisfaction.
  • Apply quantitative methods to analyze business problems and support data-
    driven decision-making.
  • Understand and address the unique operational challenges inherent in
    tourism and hospitality businesses.
  • Integrate sustainable and ethical practices into business models for
    responsible tourism and hospitality development.
  • Evaluate and leverage technological advancements to enhance guest
    experiences and operational efficiency.

Target Audience

This MBA program is ideal for:

  • Aspiring and current managers in the tourism, hotel, restaurant, travel, events,
    and leisure industries looking to advance into senior leadership positions.
  • Entrepreneurs seeking to launch or scale their own tourism or hospitality
    ventures.
  • Professionals from other sectors with a strong interest in transitioning into the vibrant tourism and hospitality industry.
  • Graduates with a bachelor's degree in hospitality, tourism, business, or related fields who wish to deepen their expertise and accelerate their career progression.

Career Opportunities

Graduates of the MBA in Tourism and Hospitality Management will be well-equipped
for a wide range of leadership and strategic roles, including:

  • Hotel General Manager
  • Resort Director
  • Tourism Development Manager
  • Event Management Director
  • Revenue Manager
  • Brand Manager (Hospitality/Tourism)
  • Operations Manager (Hotel Chains, Cruise Lines)
  • Consultant (Tourism & Hospitality)
  • Director of Sales & Marketing (Hospitality)
  • Airline or Cruise Line Executive
  • Sustainable Tourism Planner
  • Restaurant Group Manager
  • Entrepreneur/Business Owner in Tourism & Hospitality

Semester 1: Core Business Foundations

This semester provides a robust foundation in essential business disciplines, critical
for effective management across any industry, including tourism and hospitality.
Strategic Management

  • Organizational Behavior
  • Leadership in Organizations
  • Financial Management
  • Marketing Management
  • Quantitative Methods for Business

Semester 2: Specialized Tourism & Hospitality Focus

Building on the core business knowledge, this semester dives deep into the unique aspects and challenges of the tourism and hospitality industry.

  • Global Tourism & Hospitality Trends
  • Hospitality Operations Management
  • Revenue Management & Pricing Strategies
  • Destination Management Marketing
  • Service Quality & Customer Experience Management
  • Legal & Ethical Issues in Tourism &Hospitality

Semester 3: Internship & Dissertation

  • The final semester provides practical, real-world experience and an
    opportunity for in-depth research.
  • Internship: A supervised practical work experience in a leading tourism or
    hospitality organization. This allows students to apply theoretical knowledge,
    develop professional networks, and gain valuable industry insights. The
    internship provides hands-on experience and a bridge to future employment.

Dissertation/Applied Project: Students undertake an independent research project
focusing on a specific issue or challenge within the tourism and hospitality industry.
This capstone experience requires critical analysis, data collection, and the
development of actionable recommendations, demonstrating the student's ability to
contribute original insights to the field.

Assessment Methods

The assessment methods for the program will typically include:

  • Examinations: Written exams to assess theoretical understanding.
  • Assignments: Individual and group assignments to evaluate analytical skills
    and application of knowledge.
  • Projects: Practical projects that demonstrate the ability to apply learned
    concepts in real-world scenarios.
  • Presentations: Oral presentations to develop communication skills and
    present data findings effectively.
  • Participation: Engagement in class discussions and group activities.
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